The Goodful Guide to Clean Beauty

Clean beauty is more than just a buzzword—it's a movement. It represents a conscious shift towards beauty and skincare products that prioritize health, safety, and sustainability. Clean beauty products typically contain natural ingredients, avoid potentially harmful substances, and are mindful of their impact on the environment. “Clean" doesn't necessarily mean "all-natural" or "organic." There are some synthetic ingredients that are safe and beneficial for our skin, and there are natural ingredients that can be harmful. The key is to understand that clean beauty is about making informed and conscious decisions about what we're putting on our skin and into our environment.

Getting Started with Clean Beauty

When shopping for clean beauty products, look for products that transparently list their ingredients. Also, consider the product's packaging—sustainable packaging options are a good sign that the brand values clean beauty. Introducing clean beauty products into your routine might not make a noticeable difference overnight, but over time, you may start to see improvements in the health and appearance of your skin due to the absence of harsh chemicals.

Understanding Clean Beauty Ingredients

Spotting an ingredient that doesn't qualify as clean beauty can be a challenge, but being aware of common harmful ingredients is a good place to start. Avoid products with sulfates, which are harsh detergents that can strip the skin of its natural oils; essential oils, which, while natural, can be irritating to the skin when applied directly; Isobutyl and isopropyl parabens, which are preservatives that have been linked to hormonal disruption; and phthalates, which are plasticizing ingredients that have been associated with several health issues. In contrast, clean beauty products often feature ingredients like plant-based oils and extracts, natural butters, and non-toxic preservatives.

Tools for a Clean Beauty Routine

In addition to choosing clean beauty products, there are several tools that can enhance your clean beauty routine. A Jade Face Roller, for example, promotes circulation and helps with product absorption when used after applying your skincare. Reusable cotton and hemp makeup remover pads are an eco-friendly alternative to disposable wipes, aligning with the sustainability aspect of clean beauty. And Konjac sponges, made from the root of the konjac plant, are a gentle exfoliator that can be used with your favorite clean cleanser to leave your skin feeling refreshed and clean.