Brand Spotlight: Abel - Elevating Natural Perfumery
Founded by former winemaker Frances Shoemack, Abel was born out of a quest for a modern, elevated fragrance crafted solely from plant-based, renewable ingredients. Shoemack embarked on a journey to redefine perfumery and embrace the natural — without compromising in ingredients, quality, or aesthetic.
It’s been ten years since the creation of Abel and still, Shoemack's commitment remains steadfast. "Experiencing natural fragrance is a genuine luxury: authentic, nourishing, and joyful."
A Decade of Authenticity: Abel's Commitment to Natural Ingredients
A decade since its inception, Abel stands as a testament to the belief that the finest ingredients can be sourced from nature to celebrate it. Abel’s perfume collection is comprised of 100% natural fragrances for both body and home, offering luxurious scent rituals that heighten every olfactory experience.
Innovating Natural Perfumery: Abel's Boundary-Pushing Approach
Driven by a commitment to setting a new standard in natural perfumery, Abel pushes boundaries by harnessing biotechnology and science. The fragrance house collaborates with top perfumers around the world to bring forth modern, luxurious fragrances that are 100% natural.
“Naturals have an (often misguided) reputation for being simple, subtle and organic smelling,” Master Perfumer Isaac Sinclair, explained. “As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone."
Abel’s dedication not only shows the full potential of all-natural perfumes, but also serves as an example for the greater fragrance industry to innovate.
Abel’s Brand Values
Ingredient Transparency
At the heart of Abel's ethos lies a commitment to ingredient transparency. Each fragrance is meticulously curated using only natural, renewable ingredients sourced sustainably. This ensures that every Abel product is free from synthetic additives, parabens and phthalates, offering consumers a clean olfactory experience.
Future Forward
Abel stands at the forefront of innovation in natural perfumery. By embracing biotechnology and natural science, the brand pioneers new techniques to extract and utilize renewable ingredients. This forward-thinking approach not only elevates the quality of Abel's fragrances but also encourages a sustainable future for the fragrance industry.
Conscious Consumption
Abel advocates for conscious consumption by empowering consumers to make informed choices about their fragrance preferences. By prioritizing transparency and sustainability, the brand encourages mindful purchasing habits that align with ethical and environmental values.
Nourished by Nature
Nature serves as Abel's muse and inspiration. Each fragrance is a testament to the beauty and complexity of the natural world, evoking a sense of connection and harmony with the environment. By honoring nature's bounty, Abel crafts fragrances that nourish the soul and awaken the senses.
