Back in 2003, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Originally founded as “Not Your Daughter’s Jeans,” we set out to design premium stretch jeans that fit in all the right places and make every woman feel comfortable and confident — like her best self. All NYDJ jeans are made with Lift Tuck® Technology, our proprietary slimming panel with a patented criss-cross design to flatten in the front and curve-contouring construction to flatter curves in the back, so you look, feel and wear a size smaller. With 66 sizes in regular, petite, plus, tall and maternity, we know your curves.