After launching her first clothing line in Los Angeles, Maryam Nassir Zadeh set out to try her hand at fashion in New York. In 2008, she opened her hyper-curated Lower East Side boutique, and a new cool-girl aesthetic was born. Fusing downtown originality with understated sophistication, Maryam Nassir Zadeh’s sandals and shoes have converted the stylish masses to a simpler kind of street style that still carries a big impact.