Baxter Blue
We established Baxter Blue with a clear vision to create a fashionable range of non-prescription eyewear to bring relief to people suffering from the effects of digital eye strain from exposure to digital devices as well as being able to give back to those in need. Every idea starts with a problem and ours were the headaches and sore eyes that came from working long hours on a computer. That’s what led to more research time on the computer (and more sore eyes!), as we learned about digital eyestrain and the harmful effects of blue-violet light. So that became our mission. To make quality glasses that not only work by filtering out blue light, eliminating glare and alleviating digital eye strain, but are also fashionable.
Baxter Blue brand shot