ANINE BING Profile Background


ANINE BING, is a Los Angeles based fashion house started in 2012 by ANINE BING, Founder and Chief Creative Officer. Blending elements of Scandinavian simplicity with American energy, ANINE BING offers modern wardrobe essentials for women seeking a timeless yet confident approach to everyday style. Since launching in 2012, ANINE BING has built a global brand with brick-and-mortar retail stores located in cities around the world. I had always dreamed of launching my own heritage fashion brand providing women all over the world with wardrobe essentials that are timeless, approachable, and inspire confidence. Today’s modern woman leads a busy lifestyle. As a mother myself, I strive to design versatile pieces that transcend seasonality and transition seamlessly, from work to weekends and everything in between.

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