Founded in 2014 by industry veterans Kelly Urban and Misty Zollars, AMO is named after the Latin root word for love, which fittingly sums up the passion its founders share for a good pair of jeans. Offering wearable denim that fits not just women’s bodies, but their lifestyles, too, AMO takes beloved vintage styles and updates them with flattering, modern fits that only get better with time. Each collection is designed and made in Los Angeles.
