Ida Dress

For the staunch minimalists and detail obsessed, LA-based clothing brand STAUD refreshes classic styles with an offbeat aesthetic that’s at once playful and refined. Launched in 2015 by longtime stylist Sarah Staudinger — who cut her teeth as Fashion Director at Reformation — and her partner George Augusto, the label has risen in the ranks of trend-defying, “It Girl” brands thanks to its coveted handbags, dreamy frocks and technicolor prints.