Platinum & Diamond Luxe Shampoo

What It Is: - A luxurious anti-aging and volumizing shampoo that repairs damaged hair, while creating ultra-volume that has been lost over time What it does: - Lavish Platinum & Diamond powders combine with a potent cocktail of vitamins, cutt- ing-edge peptides and trace elements to deeply penetrate the scalp and the heart of the hair fiber to repair from the inside out - Restores hair’s electrical balance while creating exceptional body and luxurious shine Who It’s For: - For all hair types, especially fine hair with little volume - Safe for color and keratin treated hair What It Smells: - A warm fruity floral. Notes of strawberry, apple and lilac are woven around sensual jasmine, rose and azahar

Platinum Powder:
- Precious metal rich in revitalizing and anti-aging properties
- Improves hair’s elasticity and maintains electrical balance, allowing essential active ingredients to better absorb
- Provides long-lasting hydration and a soft Platinum radiance

Diamond Powder:
- Treats hair and scalp with the utmost in luxury to restore a sensual and unique shine
- Potent antioxidant that also provides great regenerating, moisturizing and nourishing properties

Thermal Water:
- Mineral water rich in calcium, magnesium, iron, manganese, zinc and copper obtained from the Hot Springs of Salies de Bearn des Gaves, France
- Potent antioxidant heals and deeply hydrates
- Soothes, refreshes and softens irritated or damaged scalps

Marine Collagen Peptide:
- Provides softening and conditioning effects while creating a protective film from root to tip and repairs damaged hair

Keratin Peptide:
- Repairs, replenishes and protects keratin, the key structural component found in hair by creating a weightless film that overlays the hair fiber
- Creates a natural and beautiful luster and shields against thermal damage
- Restores hair fiber giving it body, volume and shine

Multi-vitamin 8 Complex:
- Provides a cocktail of 8 essential vitamins (A, B2, B5, B8, C, E, H and PP) to the heart of the hair follicle
- Helps regulate the sebaceous glands; when excess sebum builds up on the scalp, it clogs the hair follicle and hinders healthy hair growth, resulting in thinning hair and hair loss overtime
- Too little sebum, the follicles and roots of hair become undernourished
- Eventually, the hair becomes dry and brittle, resulting in hair loss

5 Trace Elements Protein Complex:
- Complex comprised of magnesium, iron, copper, zinc and silicium it provides hair with vitality and activates the cellular mechanism of the scalp
- Delivers critical nutrients to ensure strong division of cells and optimal hair growth and prevents 5-alpha reductase from converting Testosterone to Dihydrotes tosterone (DHT), DHT is the leading cause of hair loss

Organic Acai Extract:
- Rich in anthocyanins (10 times the antioxidant power of red grapes), minerals and vitamins

Organic Argan Oil:
- Has amazing nourishing and revitalizing properties for the scalp and also strengthens hair, leaving it soft and shiny

Organic Goji Extract:
- Superfood rich in vitamins (B and C), minerals, and amino acids
- High antioxidant action

Volume Agents:
- Promote volume

Natural Tensioactives derived from Coconut Oil and Oats:
- Natural, scalp-friendly cleanser that minimizes color fading

Caviar:
- One of the most exclusive anti-aging ingredients given its abundant composition of essential amino acids, structuring peptides, proteins, essential fatty acids and trace elements
- Intensely protects both hair and scalp and restructures broken down keratin, all while restoring hydration, strength and elasticity for more vibrant, youthful-looking hair

Orchid:
- Has hydrating, smoothing, anti-irritant and antioxidant properties, making it ideal to protect against daily aggressors and free radicals.

- Formulated without sulfates
- Parabens
- Mineral oils
- Phthalates
- Paraffin or petrolatum
- Acts against the hair aging process
- Restructures broken keratin links, protects against hair collagen degradation, and repairs hair’s hydrolipid barrier
- Delivers high antioxidant action to protect against oxidative stress
- Restores volume lost over time and leaves hair silky soft with and a diamond shine
- Restores hair’s electrostatic balance
- Formulated with multi-benefit natural tensioactives to minimize color loss and prevent discoloration: helps retain more than 96% of color after 10 washes
- Gentle, not harsh on hair or scalp
- Respectfully sourced, sustainable and biodegradable
- Creates a polishing effect by preventing cuticle scaling for extremely silky locks
- Intensely moisturizes, nourishes and revitalizes hair