Viva Shoulder Strap

"It all began in Iceland where our Founder & Creative Director was exploring landscapes and chasing Auroras. There she stumbled upon something interesting - a sustainably made material dating back to over 5000 years. The Nordic tradition of upcycling discarded fish skins inspired Mayura to incorporate responsibility into design thinking and create a sustainable luxury brand. With the thought of being able to create shared value through conscious products, we are reaching out to explorers, movers, dreamers and shakers. ‘MAYU’ is derived from ‘Mayura’, which in Japanese means ‘gentleness’ and ‘superiority’. These qualities represent our community, a group of empowered individuals who understand the responsibility that luxury comes with."