Fair Heel Black

“INTENTIONALLY ___________.” was created in 2014 in Los Angeles. Founded by Creative Director, Ty McBride, as his first solo branded project, IB sets out with clear intentions: To create the pieces that help you fill “____________s” in your personal style mantra. The team from “Intentionally _______.” seeks to create hype-wearable footwear, which fit into a myriad of personal style spectrums, while delivering value and commanding just enough attention. With nods to the minimal, vintage inspirations, and touches of visual irony, the brand has garnered a cult following.