After a year stint at Allure magazine and a bad haircut, Eugenia Kim was left with nowhere to hide. Except for under a feathered cloche designed by herself. It wasn’t long until boutique owners in her New York City neighborhood took notice of the hat. They wanted one of their own. Hence the eponymous milliner brand was born. Defined by a playful sense of femininity, bold colors, and unexpected trims, every Eugenia Kim creation is as classic as it is strikingly original.