Floral Smocked Midi Dress

Founded in 2014 after the success of endless rose, the LA-based brand builds off its sister label’s easy, feminine aesthetic with classic silhouettes that invoke an understated elegance. Tempering frilly details with airy cotton and bold colors with relaxed, denim-ready silhouettes, every piece can be worn a multitude of ways and places, offering style and ease in a versatile, timeless collection.