In 2007, VitaJuwel was born in the German Alps, dedicated to one crystal clear mission: Revolutionizing the way you prepare water, so you'll, you love what you drink! Since then, VitaJuwel has grown from an owner‑operated small business to the world’s leading provider of crystal water products. The VitaJuwel concept is based on one elemental idea: crystal vibrations restructure water with positive vibrations. Traditionally and safely. Or as they call it: Breathing life into your water.