Snow Peak Profile Background

Snow Peak | Verishop

Yukio Yamai founded snow Peak in 1958 in the Niigata Prefecture of Japan. The region is known for a range of mountains that rises to an altitude of 8,051 ft. between Niigata and Fukushima prefectures, with rivers and streams cutting into the valleys and flowing out to the East Japan Sea. The rich environment naturally cultivates a strong connection to the outdoors, and Yamai was an accomplished mountaineer who repeatedly challenged himself on the peaks of the prefecture’s famous Mt. Tanigawa. Yamai was dissatisfied with the current gear on the market and sought to create his own line of superior climbing products. He designed innovative equipment utilizing the highly skilled metal craftspeople in Tsubame Sanjo's hometown, in the Chūetsu region of Niigata, an area known for its fine metalwork. To this day, Niigata's dramatic landscape inspires Snow Peak products and serves as home to Snow Peak’s Global Headquarters.

Snow Peak Collections
No results found.
Please adjust your filters or search query.
Something missing?
Need Help? Visit the Help center