'relax baby be cool' is a fashion and lifestyle brand dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave. .
Established by Estonian-born mother and daughter creative duo, it is a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.
Tailor-made, using only high quality fabrics with a slow fashion approach.
Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.