The Nellie’s brand was inspired by – you guessed it – Nellie! That’s right – she was a real person with real values, who believed in honesty and simplicity and was going ‘green’ LONG before the color was cool. It was these beliefs that inspired our company’s founder, James Roberts (and Nellie’s actual son) to build an entire company honoring his late mother. Eco-friendly, hypoallergenic and effective cleaning products safe for the whole family. From the laundry room to the kitchen, Nellie’s helps your family go green with a full line of biodegradable, hypoallergenic and eco-friendly products.