Playing Pretend

An emerging brand that will truly have you in your feelings. ARSN The Label was founded on the core concept of everyone having their own story to tell. Our pieces tell a narrative that connect who we are, with where we've been, and intertwine love, lust, and heartbreak while empowering each wearer to never forget how good it feels to leave the toxicity behind. Each piece in the collection is meant to be worn both together interchangeably, or make a statement on their own. All of our pieces are ethically sourced and curated right in Brooklyn, New York. We hope that this collection can become an enduring addition to your own personal narrative.