Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal — to create the world’s best natural perfume. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent. One that will continually evolve throughout the day. Abel lives on your skin, until it fades away.