Australia is a land of sunshine and ease. So what are Australian clothing brands focusing on? Unsurprisingly, Australian fashion is all about easy-to-wear, laid-back pieces that are stylish, but never rigid. The result: A roster of names worth adding to your closet ASAP. See some of our favorites ahead! 

Denim from Down Under: Ksubi 

Ksubi designs distinctive pieces that have a cult following comprised of celebrities and fashion enthusiasts, globally. Ksubi is best known for its premium denim, easy-to-wear T-shirts, and deliberately irreverent style.

Its pieces are subtly edgy and effortlessly cool, replete with lots of distressed details and raw finishes. Such details add an enticing touch to otherwise basic pieces. This cropped pullover is great to wear on flights or on walks, while these skinny jeans are great for pretty much any occasion, from meetings to brunches. 

For the Planet: Auguste the Label

The focus of Auguste the Label is to create timeless pieces, rather than trend-based clothing. The brand offers effortless and wearable designs that have a modern twist. Think breezy dresses and shirts that have a relaxed fit. Bonus? Auguste the Label is also environmentally conscious, and serves as a proud member of the 1% For The Planet movement. 

A few stand-out pieces from the line? We love this elegant-but-casual rust-toned dress, which is ideal for both day and night — it’s a great dress for dining alfresco. 

Stay in touch with Verishop!

Enter your email below to get the latest news and 10% off your first order.

Strong, Bold and Feminine: C/MEO Collective 

C/MEO Collective seeks to push the boundaries of design by continuously innovating and building upon its signature aesthetic. Via strong silhouettes, premium fabrics and the use bold prints, the Australian fashion label seeks to empower women to be themselves — and to wear clothing in their own ways. Every capsule collection that C/MEO releases stands alone from the others, as they’re each inspired by unique themes. The Australian brand is for the woman who stands in her own power and seeks modern versions of classic pieces. 

A few of our favorite items from the ever-evolving line? This simple but detailed belted mini dress, which can be dressed up or dressed down (we’re fools for the gold hardware), this very retro-inspired oversized plaid blazer, and this mini dress. We like the contrast of its ditzy floral print with its structural shape. It’s flirty, romantic and playful — without being too youthful.

So there you have it. Australian fashion, much like Californian fashion, is laid back, subtly feminine, breezy and cool. Pieces from Australian brands make for great summer wardrobe pieces, but they can also be layered to form interesting sartorial combinations that’ll whiz you through every season in style. Enjoy a flat white in a flirty summer dress and soak in some Vitamin D from the comfort of your own hometown — fashion can be transporting in its own right. 

Show your support

Related Topics