“Finding Inspo with Alex Barinka” is the first shoppable podcast featuring moguls in fashion, decor and beauty, sharing their stories on how they turned inspiration into successful businesses.

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This week’s guest, Sheena Yaitanes, founder and CEO of Kosas, set out to make women’s lives easier by creating makeup that’s effortless and flattering. After setting aside her pursuit of a career in medicine, she turned to the arts and developed a keen eye for color that inspired a unique formulation process for her cosmetics line.

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