Imagine yourself in a hole-in-the-wall barbershop. It's clear from the masonry that the building has been standing since long before you were born, and it seems from the wear in the barbershop's floor that the single old man who runs the shop has stood with it since it was built. He still uses the same tools he did decades ago, but now with a lifetime of practice. He offers no gimmicks. He has no need of them. His work is not novel. His work is excellent. And so you rise from the barber's chair without the need for superficial frills clean, clear, classic with the air of a man whose refinement and experience have kept the old way among the modern day's best of the best.