Purple Shampoo Bar for Blonde, Highlighted, and White Hair

Bring out your best blonde yet. What it is: A “purple shampoo” that enhances blonde tones and offsets unwanted yellow or brassy tones while gently cleansing and nourishing your hair for extra shine without any extra weight

WHY IT'S SPECIAL
- Perfected for blonde hair both natural blondes to elevate your blonde as needed, and dyed or highlighted hair to remove unwanted yellow or brassy tones; also recommended for white hair to offset yellowness or brassiness
- Gently cleanses your hair while brightening up your color with a nourishing blend of moisturizing avocado oil and tone enhancing chamomile extract
- Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde and a clearer white; no bleaching involved
- Enhances bounce & shine without weighing hair down
- Sulfate-free, over 98% plant-based, vegan, silicone free, palm-free, and certified plastic and microplastic free
- Quick-forming, satisfyingly sudsy lather
- Long-lasting full size bar is equivalent to 2 to 3 bottles of liquid shampoo
- Clean and cruelty-free without sulfates, parabens, petrochemicals, silicones, phthalates, DEA, and synthetic fragrances
- Soap-free and pH balanced
- Absolutely plastic-free; packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives
- Portable and TSA approved beauty on the go perfected

- Vegan
- Plastic free
- Sulfate free
- Silicon free
- Cruelty free
- Soap free