Straight Up Ultimate Straight Balm

Keratin-infused power straightening balm eliminates frizz and adds shine, uv thermal protection and volume control for the sleekest, straightest hair possible.

- Keratin infused
- Paraben free
- Sodium free
- Not vegan
- Contains keratin

Fragrance:
- Soft tropical fruit with undernotes of jasmine & rose. Delicate and clean.
- Best for thick, coarse, textured, or hard to straighten hair
- Keratin-infused to eliminate frizz and keep your hair smooth and straight.
- Adds sleek shine, thermal protection and reduces unwanted volume

Best for:
- Straightening and smoothing coarse, thick, curly or coily hair.
- For fine to medium hair we recommend perfect bodifying blow dry serum or polished smoothing balm.