In With the New! 6 Emerging Brands To Know (and Love) in 2022

Happy New Year! We had a blast discovering new brands with you in 2021, and we want to carry that energy into 2022. That's why we're kicking it off with some sartorial inspiration and sharing our top brands to know right now. Discover new favorites, from sustainable denim classics to modern cottagecore uniforms — and a few *very* photogenic accessories. Whatever your personal style preferences, you'll find exciting new looks to love.

Ganni

Ganni is on a mission to help women feel like they can accomplish anything. Presented more as a way of life than a fashion brand, this versatile Danish label features on-trend looks (like bold boots and day-to-night separates) while leveraging sustainable practices.

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Faithfull The Brand

Tap into your whimsical feminine side. Faithfull the Brand's offerings will have you dreaming of living your best cottagecore life in 2022 (cottage optional). Offerings span from flouncy gingham print tops to versatile wrap midi skirts.

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EDITED

We like when a brand lives up to its name, and elevated label EDITED certainly does. They curate collections to outfit year-round best-dressed moments, from winter accessories and on-trend shoes to smart blazers and versatile bodysuits

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STAUD

If you enjoy fielding frequent "where did you get that?" inquiries, STAUD is your new go-to. You've probably seen their It-bag on IG — and there's more where that came from — but have you peeped their pop-color prints and pastel knitwear? This brand is full of surprises.   

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Rachel Comey

With vibrant colors and playful silhouettes, Rachel Comey adds a dose of creativity and optimism to any closet. The brand's offerings are described as "radical and romantic." Start with a color-blocked maxi dress or a relaxed-fit top with unique seam detailing. 

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AGOLDE

We couldn't end without including the classics. AGOLDE specializes in timeless looks that become instant favorites — think artisanally worn-in jeans, everyday tees and even athflow essentials. Their advanced sustainability practices make them a guilt-free brand to love.

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