Idyllwild Incense

Home goods brand Norden was founded in 2014 by husband and wife duo Erika and Pete Panciera. After recognizing a need for simple and well-designed accessories, the couple combined Erika’s passion for home decor and Pete’s experience as an art director and designer to build their brand. Each product is inspired by their eclectic aesthetic and travels, resulting in meaningful ceramics, home fragrance, textiles and apothecary products that are both functional and comforting.