What started as a creative outlet for Joy Dravecky during the holiday season of 2009, paired with wanting to give her friends and family Christmas gifts ended up paving the way for what would become their family business. Joy went to the local mall one day and passed by a bead store. With $20 bucks in her pocket, she cashed in and bought the parts for what would be the first necklace in the Joy Dravecky line. Friends, family, and strangers alike quickly took notice and with their encouragement Joy continued to harness her creative energy into designing more styles, launching an Etsy shop, and building a brand. In August of 2018, Joy and JD traveled to Istanbul where Joy found inspiration in the bazaars, leading to the official start of her namesake line.
