Every brand must have an intrinsic element that defines it, a thread that leads back to its origin. For GiGi it was Bennett Glazer, the Graphic Image founder, a book designer/typographer by trade. Bennett never designed a handbag in his life but his footprint is in a GiGi bag. Shapes that conform to the eye's wishes, colors identifiable by something favorable in the past, and style that may not be new but is refreshing and timeless. A GiGi bag defines a shape. It neither invents it nor discovers it. It was always there but never looked so good. We are an innovative handbag company with a generation of experience in another trade, another form of art. But our experience and vision are consistent as is our commitment to quality. The origin of our thread is our foundation and remains with us to this day.