Bold power suits, timeless yet on-trend blouses and luxe sweaters are just a few must-haves that make up Billie the Label. But the best part about the new women’s line is that every piece is meant to be an effortless yet elevated staple — something that Justine Liu, founder and former Design & Buying Director at Reformation, intended when conceiving the brand. Inspired by her favorite vintage pieces, Billie the Label marries classic silhouettes and soft tailoring for a chic, empowering wardrobe.
“I’ve changed a lot over the past few years — largely due to becoming a mom but also from evolving as a full-time working woman,” Liu says. “Somewhere along the line, I struggled to find a clothing brand that reflected my changing tastes and my own personal confidence. Billie is my take on everyday essentials for the modern-day woman who’s equal parts badass, feminine and confident.”
See some of our favorite pieces ahead or shop the full collection here.