Billie the Label: Elevated Essentials for the Modern Woman

For the modern woman who’s unapologetic about who she is and what she wears, Billie the Label seeks to underline her confidence through refined everyday pieces. The result: A thoughtful and understated wardrobe that proves less is almost always more.
12
Dec
19

Bold power suits, timeless yet on-trend blouses and luxe sweaters are just a few must-haves that make up Billie the Label. But the best part about the new women’s line is that every piece is meant to be an effortless yet elevated staple — something that Justine Liu, founder and former Design & Buying Director at Reformation, intended when conceiving the brand. Inspired by her favorite vintage pieces, Billie the Label marries classic silhouettes and soft tailoring for a chic, empowering wardrobe.

“I’ve changed a lot over the past few years — largely due to becoming a mom but also from evolving as a full-time working woman,” Liu says. “Somewhere along the line, I struggled to find a clothing brand that reflected my changing tastes and my own personal confidence. Billie is my take on everyday essentials for the modern-day woman who’s equal parts badass, feminine and confident.”

See some of our favorite pieces ahead or shop the full collection here

"Billie is my take on everyday essentials for the modern-day woman who’s equal parts badass, feminine and confident.”

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