Every DefineMe scent contains a little magic meant to inspire, empower and bring your inner goddess or god to life! Founded by interior designer, Jennifer Mckay Newton in 2015, with the belief that we all deserve to feel worthy of the best in life. DefineMe creates natural, organic, and clean perfumes, oils, hair, bath, and body products. They are PETA certified vegan, cruelty-free, and made without gluten, phthalates, BHT, or parabens. Proudly made in California using sustainable packaging. They partner with the non-profit She’s The First, for every purchase, $1 goes towards scholarships for young women in developing countries.