Twenty years ago, Brazilian-born Paula Hermanny created ViX in San Diego, California for women like herself. Women seeking joy, beauty and confidence. Who are effortlessly sexy, vibrant and empowered by personal style. Bold women like Paula’s grandmothers — one a highly-skilled seamstress, the other a jet-setting fashion model — whom inspired her to launch the international brand. Deeply rooted in Brazilian beach culture, travel and wellbeing, ViX’s swim and resort wear collections are a reflection of Paula’s origins and lifestyle.
With bicontinental headquarters and an 84% female workforce, ViX believes if you elevate women, you elevate the world. Join the journey and enjoy your ViX Moment in the sun.