Unreal Fur

Melbourne’s Unreal Fur is out to prove faux-fur can look and feel just as luxurious as the real thing. And with a cult-like status, the label’s sophisticated vegan coats and jackets are evidence enough. Using high-quality materials that are cruelty-free and ethically sourced, the brand weaves conscious fashion with timeless style to create cozy, elegant outerwear for the bold and mindful.
Unreal Fur brand shot