SOUVENIR® is a women’s ready-to-wear fashion brand inspired by world travel, different cultures and the appreciation for life. Established in 2011 and based in Los Angeles, the concept was born by its founder, Stefanie, after a soulful holiday around the world. She wanted to remember the importance of enjoying life once returning home. The label’s signature red tassel is a symbol of this reminder. Tapping into the spirit of an island escape, the joyful fashion brand combines ancient handcrafts, smile-inspiring colors and nostalgic prints.