Sock Fancy launched in 2013 as a simple solution to a growing frustration. Finding the perfect pair of comfortable, durable, and awesomely-designed socks was often too difficult, too expensive, and too inconvenient. Stefan Lewinger and Futhum Tewolde are lifelong friends, who later became roommates when they both moved to Atlanta in 2011. Futhum always showed off his socks around their house, but lamented the fact that he often had to settle for poorly made socks from big box stores or pay an arm and a leg for a decent pair from the small selections at specialty shops. They saw a big opportunity to team up and create something better. Within a few weeks, Stefan launched the site, Futhum placed the first sock order, and they began shipping from their living room ping pong table. Today, Sock Fancy has relocated into a 5,000-sq. ft. warehouse and office space in the Cabbagetown neighborhood of Atlanta where they have shipped over 500,000 pairs of socks to over 85 countries around the world.