POAN is a fashion brand but also a concept, a suggestion for a certain way of living. It stands for Peoples Of All Nations, after J. A. Hammerton’s book, which inspired the designer and founder of the brand Georg Weissacher to bring it to life in his own label, after accomplishing a nine-year tenure as Vice Head of Menswear at Vivienne Westwood. “This book and living in London made me realise that we can achieve harmony through diversity”, he said, “ that we can deal with the challenges of a modern, connected world successfully only when we cherish and nourish our respective differences.” POAN seeks to distinguish itself with a product created by a rigorous design process with strong emphasis on keeping traditional artisanship alive. The design studio in London is tightly linked with its Italian production partners to constantly push ahead with new fabric developments as much as the best know how of garment-making in general. Signature pieces combine knit and woven elements of the same yarn, a novel technique that ensures a supreme fit, are a proud pillar of POAN´s ability to innovate.