Natasha Moor

Mixing and matching lipstick shades has been a part of Hong Kong-based makeup artist Natasha Moor’s everyday routine on the job. One day, she decided to go one better and create her own beauty brand. All of her cosmetic products are cruelty, paraben and sulfate-free, from eyeliners to lipsticks. The eco-friendly brand also donates a percentage of its profits to supporting victims of domestic abuse with its #DoMOOR campaign.