Born in Cuba and bred in Miami, it is not surprising that Lourdes “Luli” Hanimian developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama. The designer duo met in 1990 while working for Augusto’s aunt, a well-known swimsuit designer. Together they gained practical experience in the fashion and swimwear industry. Luli and Augusto first launched a company called Cover Style, a junior swim line. Then in 2003, Luli Fama was born. Luli Fama has become known for its universally flattering fit and immaculate designs, incorporating an eclectic mix of vibrant hues and bold prints resulting in a unique festive and sophisticated signature aesthetic. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban finesse and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary silhouettes and intense motifs. Luli and Augusto work with artists to create custom designs for all of their prints, making sure that each piece tells a story of its own.