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Alterna Haircare was founded over 15 years ago in California and was the pioneer in offering “Alterna-tive” haircare: luxury haircare without harsh and harmful chemicals. Alterna formulas are a powerful fusion of nature and science, with natural ingredients—like Organic Bamboo and pure Caviar extract— and sulfates-, parabens-, phthalates- and gluten-free compositions. Enjoy transformation without trade-offs. With Alterna Haircare you get both the purtiy you expect and the power you need.

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