Nothing adds character to a home as quickly and effortlessly as a good collection of pillows. All it takes is a thoughtfully picked and placed pillow to spruce up a bedspread, add a touch of luxury to a living room, or simply make a nook or cranny all the comfier — no big purchase necessary. 

To help you reach your home decor goals, we rounded up 11 of the best pillow and pillowcase brands on the market. Whether you’re searching for a handful of versatile throw pillows, decorative pillows to make your room pop or fluffy floor pillows to make guests feel at home, you’ll find the right one here.

1. Boll & Branch

These insanely soft cotton shams from Boll & Branch won’t just make your boudoir feel like a luxury hotel room — they’ll help you sleep better at night too. The feel-good bedding company was the first linen manufacturer to become Fair Trade Certified. Boll & Branch uses only organic cotton grown with rainwater and produced responsibly. No harmful supply chains. No child labor. And no chemicals. And instead of pesticides, its farmers plant marigolds.

2. Primary Goods 

If you’re looking for a luxurious staycation without the luxury prices, consider sprucing up your personal space with a percale pillowcase set from Primary Goods. The company makes bedding from breathable, soft, sustainably sourced materials that feel fine but don’t cost you an arm and a leg. 

3. MagicLinen

Whether you’re styling your beach house or outfitting your apartment for warm weather, the folks at MagicLinen, a Lithuania-based family business, have you covered. Drawing on ancient growing, weaving and sewing traditions, they engineer breezy bedding by hand using stonewashed, moisture-wicking, high-quality linen. Their soft, breathable pillowcases are no exception.

4. Anchal Project

A geometric pillow cover from this chic nonprofit adds a touch of feel-good flair to your home and empowers women around the world at the same time. Founded by graduate school classmates after traveling to India and learning about the oppression women face as commercial sex workers, the social enterprise puts its profits toward providing female artisans with full-time jobs, healthcare benefits, design training and educational workshops. 


For Danish founder Minna Hildebrandt, India is a second home: She lived and studied in the Himalayas, is married to a man from Kerala, and has spent more than a decade traveling the region. Her love for Indian aesthetics (think tons of paisley, florals and repetitive motifs) is reflected in her colorful collection of sophisticated velvet, silk and linen cushion covers, which are crafted in collaboration with the best block-printing artisans in India. All it takes is one to elevate a space, though we won’t blame you for adding a few to your cart. 

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6. Morrow Soft Goods

Like the name suggests, L.A.-based Morrow Soft Goods specializes in textiles made only from the softest materials. Baby alpaca, which is what Morrow uses to hand-loom its perfectly simple pillows, certainly counts — those fine, silky hairs are softer than cashmere and more durable than wool and will make your sofa (or wherever you decide to place them) the most desirable seat in the house.

7. AU Maison

The Danish designers and self-proclaimed “suckers for beauty” behind AU Maison take their craft seriously: The unique fabrics are designed in-house and printed and coated within the EU to ensure maximum quality and sustainability. Translation: The line of luxurious cushion covers (in suede, leopard print or Tibetan fur) make for fun floor pillows and are sure to be a highlight in your home. 

8. Graymarket Designs

For a subtle accent piece that’ll work in any room, look no further than Graymarket Designs. Its beautifully imperfect, cotton decorative pillow covers, ethically crafted by skilled artisans in Jaipur and hand-blocked with AZO-free, non-toxic dyes, add a regal touch no matter where you place them. 

9. Intiearth

When people ask where you got these baby alpaca pillow covers, direct them to Intiearth, makers of Peruvian-inspired goods with purpose. Like the brand name implies (Inti is the Incan sun god), the plush pillows instantly brighten and add warmth to a space — and are easy to style to boot.

10. PillowCubes

If you scrolled through this list, found your dream pillow cover but don’t have anything to fill it with, this is for you. PillowCubes makes poly-cotton pillow inserts in a variety of sizes to fit most shams and cushion covers with ease. Better yet, they’re hypoallergenic and guaranteed to hold shape. 

11. Sien + Co

The folks at Sien + Co travel to the Peruvian highlands and dry forests of Argentina to source high-quality, organic sheep and alpaca wool, then work with skilled artisans in northern Argentina to produce luxurious knit items, including a range of handwoven pillow covers. The minimal yet eye-catching designs and interesting textures make them an effortless addition to your worldly home.

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