We’re super excited to introduce you to a brand-new, exclusive-to-Verishop, clean skincare line: Ghost Democracy. The brand makes affordable, effective clean beauty products that bring high-performance skin care to those of us who can’t afford an $80 serum (so…everyone). Ghost Democracy is doing clean skin care differently than any other millennial-pink, untouchably perfect brand we’ve seen on the market. Here’s how: 

1. Ghost Democracy makes clean skin care actually accessible.

Moisturizers, oils and serums that bill themselves as “clean” are often in the $80-$120 range, which is prohibitively expensive to most people — and frankly, a bit ridiculous.

“There’s a huge gap between people who want to use clean skincare products and those who can actually afford to buy them,” says founder Rex Chou.

Chou worked in “big beauty” for over 12 years and wanted to create his own brand, one that focuses on people, not profits. “That gap doesn’t actually need to exist,” Chou says. “Our ethos is that clean skin care should be accessible to everyone, not just the elite. I’ve managed to do this by choosing to cut out retailers and go direct to consumer, and I also don’t believe in flying influencers to Morocco to take a selfie with my products, because that’s absurd.”

This is why Ghost Democracy’s range of six key skincare products is priced from $24 to $38 — totally within reach.

2. Ghost Democracy’s clean is cleaner than their clean. 

There are a ton of brands out there right now that are being marketed as “paraben free,” and we think that’s awesome. We’re glad that people are being made more aware of the potential health risks of many skincare ingredients and that more brands are offering products made without icky stuff.

But the truth is, we’re concerned about the long-term health implications of more than just a handful of ingredients. Ghost Democracy formulates its products without 40 commonly used ingredients because it believes in exceptionally clean skin care you can trust. 

3. These products aren’t just clean, they’re also really, really effective.

Many clean skincare brands have gotten rid of questionable ingredients, but that doesn’t mean they actually work. Skincare ingredients need to be better than just “not bad” for us. They need to do something genuinely useful for our skin. Otherwise, what’s the point? 

“A friend of mine recently bought a $300 serum that called itself a ‘hyaluronic acid serum,’ but when I looked at the ingredient list, the active ingredient — sodium hyaluronate — was the last ingredient on the list,” Chou says. “That means there was less than 1% in the product. People deserve better! They deserve transparency so they don’t have to guess if they’re getting an effective product.”

Ghost Democracy products are packed with an industry-leading high percentage of active ingredients — we’re talking 18% vitamin C and 12% probiotics. Translation: They’re filled with way more actual ingredients (and less filler) than pretty much anything else on the market. 

Convinced yet? Check out this great skincare lineup:

Ghost Democracy Transparent Gentle Exfoliating Daily Cleanser ($24)

This well-balanced cleanser gently exfoliates skin, without stripping your skin of its natural oils. It features a pair of AHAs, including a smashing 4.1% glycolic acid, a skin-safe acid that “unglues” dead skin cells, and 1.8% mandelic acid, which works with the glycolic acid to accelerate cell turnover and refine skin texture.

Ghost Democracy Lightbulb Vitamin C Serum ($34)

“It’s hard to choose one, but my personal favorite product is the Lightbulb Vitamin C Serum,” Chou says. “It’s honestly a game changer. Not only is it packed with 18% vitamin C, [but] it’s a highly stable form (tetrahexyldecyl ascorbate), which penetrates deeper than many other forms. It helps even skin tone, reduce hyperpigmentation, minimize the appearance of dark spots and brighten for a more radiant glow. Use it for five days…you’ll notice a difference.”

Ghost Democracy Clean Lightweight Daily Face Moisturizer ($28)

It’s not greasy, it absorbs beautifully and it’s great for all skin types. What more do you want from a moisturizer? Turns out, probiotics. This one is packed with 12% probiotics — the good bacteria you want for your skin microbiome to flourish (just like you want kimchi and miso in your diet for your gut microbiome). When your skin’s microflora is well-balanced, it isn’t overly oily or overly dry, and you’ll experience less inflammation and irritation like acne.

Ghost Democracy Boomerang Firming Eye Concentrate ($30)

This isn’t your mom’s eye cream. Boomerang is incredibly hydrating, and it’s filled with a combination of mallow flower extract, niacinamide and reishi mushroom extract, among others, which reduce the appearance of dark circles, fine lines and puffiness, so you look great walking out the door right now. However, it also incorporates ingredients like bakuchiol and amino acids, which promote cellular repair and boost collagen production to keep your skin healthy years down the road. 

Ghost Democracy Floodgate Hyaluronic Acid Serum ($34)

This stuff is the ultimate tool for an ultra-moisturized, radiant look, and it’s especially ideal for anyone whose skin normally doesn’t take well to products. Slip it under a moisturizer and reap the benefits of 2.1% pure hyaluronic acid, which attracts and retains up to 1,000 times its weight in water, providing skin with a nice, long drink. The other ingredients in this formulation — like linden flower extract, an antioxidant that has anti-inflammatory and water-binding properties — help make the hyaluronic acid work even better.

Ghost Democracy Softglow Facial Oil ($38)

This plant-based oil is incredibly nourishing for skin. In addition to other excellent ingredients, it incorporates 10% cloudberry oil and 10% meadowfoam oil, which bring their unique properties to the table: Cloudberry is rich in vitamin A, C and E and omega-3 and omega-6 fatty acids, which strengthen the skin’s protective barrier, while meadowfoam is a lightweight antioxidant that helps soften and balance skin.