nunchi is a women of color-owned jewelry business on a mission to redefine luxury with sustainability, inclusivity, and retail activism. Our entire business leans on the Korean concept of nunchi (an innate connection to society) to build a brand that’s sustainable in theory and practice. That includes everything from sustainable materials such as recycled gold and lab grown diamonds to sustainable business practices of heritage craftsmanship, diverse representation throughout our production pipeline, and equity for people of color. All of nunchi’s products, from production to packaging, are intentionally designed to minimize waste and impact to the environment.
